Ideas Discussion 2: Feeder

Today were were meant to have completed a storyboard and begin a Project Proposal. However, it seemed we struggled with completing a story board for Eagle Eye Cherry enthusiastically and it was clear that although we liked the ideas behind the song, we felt it did not represent us as a group sufficiently. Therefore we quickly listened to our short list of songs and made clear to each other out ideas (something we did not do very well at the last group ideas discussion).

We came to the conclusion that Feeder's Just A Day was the perfect song to do. It has a upbeat tune, with an under tone of adult themes that could be closely linked to the social issues that happen to our age group. As we are the audience for this genre of pop/punk song, it would be easier to create the music video. It was also decided that although we wanted the video to conform to mainstream video conventions*, we still wanted to stay loyal with conventions of the rock genre**. So, we made note to include steady-cam shots rather than using a tripod for all of them, and also have tight close-ups and tilts of guitar solos and the drummer.

Below is an image of the notes I made during the discussion. (Click image to enlarge)
(Referring to image: I especially liked Jam's idea of elongating the pause in the song and filling it with a clip of something random, similar to what Ok Go do with the music video of "Get Over It")

*As result, our music video would conform to the Mass Audience model of audience theory types. This way, it would reach a larger demographic and gain a wider audience.

** This relates to the media theorist Steve Neal's idea that "Genre is repetition with an underlying pattern of variations". We want our music video to be recognised by viewers and an aesthetically professional music video through its conventions, but at the same time we want to our creative/individual ideas to differentiate the music video from others.