The most noticeable link between the ancillary text/subsidiary tasks is the green screen background and the poster, which features the same drawing in different colours. The drawing itself links to the music video as it illustrates things we find are “Just A Day” such as a toothbrush, as well as instruments seen in the music video (the drum kit – which also links to the volunteered band, Terminal Moraine as there is a geographical terminal moraine drawn on the drum’s front). In the drawing, there is also a cartoon version of the photo frame featured in the music video, creating a textual reference. The colour scheme of the magazine poster is also linked to the digipak front and back covers in format; both have a black background with four bright colours. We made sure to position similar shades in similar corners to make the link clear with just a glance. Moreover, the font used in both poster and digipak is the same. Therefore, in this sense, the combination of the main product and ancillary texts is effective in terms of visual representation.
The non-visual links of the music video and digipak is also clear. As stated before, the digipak’s main inspiration was the song, “Just a Day”. As a digipak is a collector’s item, we thought about what fans wanted to know about the band members, and played around with the idea of “the band member’s just –a- day”. Which then lead onto the creation of the front and back images, which are the same in colour and pose, but the back cover features the band members holding their instruments. Therefore, showing a symbolic link of them (band) to the song, as it is illustrating their “Just a Day” as people who have both the normal lifestyle that we (the fans) do, but also as rock stars. However, this link would not be clear to the audience unless you really listened to the lyrics, and had both ancillary items in hand whilst making textual analysis notes.
The main music video itself also links to both ancillary tasks through colour scheme as the saturation has been brought up to create a vibrant and “pop-art” effect to our “Just a Day” representational world. The inside sleeve of the digipak also shows screen shots from the music video and behind the scene. On the other hand, it could be argued that compared to the digipak and magazine poster, there are less links visually, as not all performers in the music video are on the digipak cover.
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