Monday, 22 November 2010

Digipak Research

The following research is secondary only, and all images are sourced from Google.

6 sided, DVD digipak. Includes a plastic frame inside to secure the DVD. Images are only on the inner sides, not on the frame itself. Roughly A5 sized. Front cover is simple, and images are limited.

6 sided CD digipak. Front covers house style of bright yellow and streaked, contrasting colour continues on the inside sleeves. Artwork is prevalent. Not much text. Left side includes an extra pocket, most likely includes a lyrics booklet or exclusive images. Bold image at the centre is an effective and eye catching front cover.

4 sided CD digipak. Image on inside sleeve is a close up. Heavily photo shopped. Includes plastic frame for CD/DVD. Little to none text.


Maltese-Cross digipak.The art in this digpak is inspirational as it uses the same style of photo, and same style of editing (changed the hue of the photo) but each image has a different colour. I like the way each colour used on the faces is mixed together in a zebra-print like pattern on the actual CD, which ties them together nicely. The format of this digipak is interesting too, as each panel folds out at each of the four sides, rather than folding out like a book/CD case. The use of bright colour on a black background is effective too and it puts emphasis on the images themselves.

Gorillaz digipak 1. As discussed, we plan on having a cartoon/drawing element. This will match our music video's green screen and suit the fun and quirky vibe to our song/music video. Here, Gorillaz uses a similar format to a Beatles album cover, but instead of actual human portfolios, it is their cartoon counter parts. The illustrations themselves is very stylised, portraying their style of music and their personalities as individuals.

Gorillaz digipak 2. Different from the one above, this digipak is much more standard in its format. There is more text than most on the left side, which could be a note from the band, or a description of the digipak. (Writing is too small to see). It could be inferred, by looking at the images below the text, it is a piece of writing by the band, talking about their journey as artists and which of their albums they like best, like some kind of perosnal commentary for the fans. This would be a nice, personal touch to the digipak and put emphasis on the "Collector's item" aspect of a digipak.

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