Editing: Grading/Saturation

To match the up-beat melody of the song, and fun performance of the band members, the saturation and contrast of the video clips were graded up. This created a very "Pop-Rock" feel more than "punk-rock" which was acceptable, as the song is a mix of both genres. It was very eye catching and vivid, giving the dull colours of the quarry and streets a caricatured aesthetic (especially when the actors were dressed in bright clothing), effectively co-ordinating with the green screen background.

However, simultaneously there was the risk of over-grading some clips. This happened specifically to clips that were very over-exposed in lighting, which resulted in a very pixelated and pink effect. (Image below: over saturation decreases the quality of the video clip, and in this screen shot, makes the clip look like the hippy-60s with its psychedelic colours!)

It could be argued that by changing the saturation of the video, it conforms to the Uses and Gratifications theory, as it is what an audience expects from a professionally made video. Locations are normally glamorised/made better, even if the aim is to "look relate-able". As creators of media, it is instinct to represent something even a little bit differently, so although the narrative was meant to be the realistic side of our music video that would appeal to audiences, the saturation was still changed for creative purposes.

Below is an image of the clip that was actually saturated correctly.