Saturday, 20 November 2010

What is a Digipak?

  • A Digipak is like a DVD extras set for a single or album.
  • It is similar to a Collector's item
  • The cover/pack itself can have 6 sides or 4.
  • It includes a DVD of music video(s)
  • DVD details - age certification or 'Parental Advisory: Explicit Content' label
  • It includes behind the scenes footage of the music videos and tours
  • Copy of lyrics
  • Exclusive Pictures
  • Track listing
(Our digipak will included the items coloured in red.)

A Digipak should also have...
  • Bar code
  • Price
  • Copyright logo
  • Record label logo
  • Producer's name
  • Band's logo
  • Can have the website
  • the 'Compact disc' logo

The digipak should also be marketed as a new product in its own right, rather than an extension of renewed product of the an album/single.

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