Magazine Advert Research: Music magazines

The following music adverts were taken from an issue of MOJO. Each one takes the space of a single page; already displaying a clear convention within music magazine adverts. I have chosen these because each one has an element that could be incorporated into our "Just A Day" magazine advert. Damien Rice Album Advert

• The drawing is complicated, and its use of swirls connotes the style of music this artist may have (E.g. Contemporary Indie). It also has doodled of street lamps and cars, suggesting that the music speaks of 20th century life style.


• Due to the magazine adverts pastel colours, it is clear to the audience that it is not of the pop, R'n'B or Rock genre.


• The scratchy small case text for the artist's name also connotes the informal style of the artist himself. This is also portrayed by the beige back ground.


• This advert conforms to magazine advert conventions as there is a single, striking image in the centre of the page. It also has the basic information such as date of release, and brief info in track listing.


• This advert could be inspirational for our own advert, due to its simplistic but eye catching design and handwriting-like font.

Howling Bells Radio Wars New Album Advert

• This one is most relevant as inspiration for our magazine advert design as it is relatable to our digipak in terms of format. The four block colours/images of the band members shows the audience who they are, and what they represent through the connotations of the colours.


• The black background could also be used on our magazine cover, as it creates an attractive and striking contrast to the bold colours present in our digipak.


• It follows conventions as the name of the band and the album they're promoting is in large and bold font.


• It includes important information such as date, but also tells the reader that it is available on download. Fans of the band, or even people who know the singles can relate to this album as they have stated their singles "Chaos" and "Cities Burning Down" is included in the album, therefore creating an incentive for people to buy it.


• Website of their site and label's site is also shown.

Stephen Malkmus and The Jicks

• Unlike the other examples, this advert shows the cover of the actual product it is advertising, to create awareness and make it easier for people who want to identify it online. This is an important element that could be used on our "Just A Day" advert.


• This advert also uses a drawing as opposed to an image of the band members, which goes against conventions as an advert is meant to promote the product s well as the artist. However, in this design it includes random images which may be representative of the band and its past CD designs.


• There is a clear link between the magazine advert and the CD, from the drawing of the swirl, which is on the cover of the CD and within the dustbin drawing.