Tuesday, 30 November 2010

Magazine Advert Research: Google


The Stone Roses Anniversary Album Advert


  • Includes quotes/recommendations from other music magazines

  • States song writer Ian Brown and original producer John Leckie

  • Makes note of special tracks present, to appeal to past fans and those who know of the songs from the charts - creates awareness and appeal.

  • Website

  • Bottom corners - logos of stores that this CD is available at

  • Image - may be relevant to the CD cover from the past, or its there because it just looks cool? Against black background, the colours appear more vibrant.

  • Red, white, and blue font against black is striking.
Ok Go New Album Advert and Article from Billboard Magazine

  • Font and block colours co-ordinate with the clothing that the band is wearing

  • The image has no sense of proportion (it looks like they're coming out of the page) and therefore makes the image more interesting artistically.

  • The people in the image fill up the page; to advertise themselves to fans and the public.

  • There is a persuasive element - "BUY YOUR COPY NOW". The word "NOW" is an imperative, and therefore sounds more commanding towards the audience and is more impressionable.
Feeder "Comfort in Sound" Album Magazine Advert

  • Takes up a whole magazine page.

  • The white background makes it eye catching, as the text and images is less crowded than others.

  • Follows conventions by having the album name, band, and 'Out Now' as the first three most noticeable information - it is in bold, black capitals.

  • Goes against conventions, as there is not an image of the band itself. The drawing also seems irrelevant, and its meaning/symbolism may only be recognisable to fans.

  • Format of the poster is very plain - all text is located on the left side and in the same font (besides the band name).

  • It includes track listings - unusual as most magazine adverts has a large focusing image.

Gwen Stefani "Love, Angel, Music, Baby" Album Magazine Advert



  • Main image is the same as the image on the CD, however it is still shown on the bottom left corner - this is helpful for people who have seen the advert, and want to look for it later.

  • The artist's name is bigger than the album name.

  • This advert may be restricted in terms of where it can be displayed - only in magazines where the demographics is over 17?

  • Famous tracks such as "What you waitin' for?" and "Rich Girl" are stated on the advert

  • Yellow over white symbolises the 50s, glamourous image the artists is trying to portray, but it makes the text difficult to read.

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